Behind UCI Athletics

Digital Marketing Lead | Sept 2023 - Current

Coming from a design background, I always wanted to create more than just graphics. Motivated to create work that drives community building and paired with my passion for sports, I found that opportunity with UCI Athletics in 2023.

As a key member of the creative digital marketing team, I play active role in shaping UCI Athletics’ social presence and content production. My responsibilities include leading live social coverage during games and events, collaborating on social strategy, ideating and producing social-focused content from start to finish, and fulfilling any other media needs.

Through this role, I strive to create content that not only captures the spirit of sport, but also connects our athletes with fans while also constantly pushing myself to grow as a creator.

The Numbers

The 2023-24 season was a historic season for many of our programs, and to parallel, our content drove record-breaking reach and engagement across all social platforms—making a name for the ‘Eaters in sports and social.

Aug 2023 - June 2024 Analytics

36.6M (+23.2%)

impressions

1.6M

engagements

6.5M+

views

26K

net audience growth

NCAA Men’s Volleyball Championships

May 1-11, 2026

From earning an at-large bid to upsetting #1 UCLA and reaching the NCAA National Championship, UCI Men’s Volleyball’s postseason run was one of the program’s biggest moments.

Throughout the tournament, I led end-to-end social coverage, producing both real-time social content and long-form storytelling across the run. This included photo, video capture, editing, and short- and long-form content production.

See the recap →

NCAA Final Four Trailer

Cameron Kosty Bic Kill

‘Eaters Keeping it Alive

Micah Goss Access Denied

Media Day Creative Photos

For the 2025-26 season, I was responsible for capturing creative media day portraits for half of UCI Athletics’ programs. Supplementing our regular marketing media day photos, I aimed to capture the personality of our athletes through posing direction and dramatic lighting, while also encouraging them to be themselves in front of the camera. After finalizing the photos in post, they have been used across social, within graphics, and were delivered to the athletes to use themselves.

Short-form Content

From edited highlight reels to doing silly trends with players, vertical content is how we build hype and connect fans with our athletes. The following reels are some of my favorite pieces of content I’ve filmed and edited for UCI Athletics.

Guess the Tennis Slang - @uciathletics (2026)

Duffey Departures Edit - @uciwvb (2025)

“Us When” Trend - @uciwvb (2025)

Daydream Edit - @ucimvb (2024)

Keelan Williams Mic’d Up - @uciwvb (2025)

Women’s Volleyball Senior Tribute
Videos & Ceremony

For the 2025-26 graduating class of women’s volleyball players, I had the honor of filming and editing their senior videos that played in front of friends and family during their senior ceremony. Seven out of eight of the graduating seniors had spent all four years together in the UCI Women’s Volleyball program, and me being closely involved with this team and athletes since the 2023 season meant that reflecting their journey and legacies they have built was even more important.

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