UCI Athletics
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As a key player in the digital marketing team at UCI Athletics, we transformed the athletics social presence
to parallel the record-breaking seasons of our sports programs. In the 2023-24 season, we had record-breaking reach and engagement across all social platforms, making a name for the ‘Eaters in sports.
Led live social coverage during games and events, ideated and executed social strategy and posts, and fulfilled any media needs. TIME PERIOD
2023 - Current
ROLES
Social strategy
Live Social Coverage
Photography
Videography
Graphic Design
Video Editing
2023-24 SEASON ANALYTICS
36.6M
Impressions (+23.2%)
1.6M
Engagements
6.5M+
Views
28K
Net Audience Growth
SHORT-FORM CONTENT EXAMPLES
Anime Night Hype Reel - @uciwvb (2024)Who is this Diva? Highlight = @uciwvb (2024)Practice Hype Reel - @uciwvb (2024)Mic’d Up Video - @uciwvb (2024)Foot Dig: UCI MVB vs. LBSU - @ucimvb (2024)#2 Justin Hohn Game Highlights - @ucimbb (2024)
SENIOR SPOTLIGHT VIDEOS
#10 Conner Dahm (2024)#17 Connor Campbell (2024)
GRAPHICS
CREDITS
Digital Marketing Director —
Jacob Hamlin